When used wisely and appropriately, networking is one of your most cost-effective business building tools. But, don't approach it as a method to sell. Networking is the process of creating relationships where you can help others achieve their goals, and they can help you achieve yours.
Whether you’re an introvert or an extrovert feel, like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says all things being equal, people will do business with and refer business to those they know, like and trust. And the key to this is obviously being able to develop relationships.
Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn’t be viewed as events where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc.
Ok, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Join us on Sunday, February 21, 2016 at 5pm EST or 2pm PST for a teleconference on Building Professional Relationships. Call in 605-562-0020 ID:634930#